2012: the year of micro-entrepreneurship

If you are presenting on innovation you should develop a personal vision on the future as well. At least, that’s my opinion. And so I do. My actual vision is synthesized around the adverb MORE.  But with 2012 coming underway it’s time to re-evaluate.

At least one new insight is that for some trends it’s not MORE but MICRO. The nuance is that despite large in numbers, the power lies mainly in the small size of its constructive elements. It’s fast, agile, swift and often under the radar.

The trend started already some time ago with the concept of microloans to those in poverty and designed to spur entrepreneurship. And we had already micro-blogging, micro-angels, micro-shareholders, micro-journalism, micro-work (take a look at for instance http://www.samasource.org).  But we will see that 2012 will be the year that micro-entrepreneurship takes up in the develop countries. The rebellious consumer of the past years is evolving to a consumer/citizen taking positive initiatives on small scale. This can on be on economic, social or leisure themes. With the current available platforms like for instance Payvment (www.payvment.com) and the recently launched Kicktable (www.kicktable.com) people can make a swift start. They can choose for local or global reach. Perhaps some of their initiatives may have a big impact. We can expect more micro-enabling platforms to come.

If you add many MICRO’s you have MORE, isn’t it?

P.S.: As a CIO, please don’t forget the impact of Apps as well. This is micro too.